Tuesday, New York City

Larry King’s guest last night was Victoria “Posh” Beckham. She is the English pop star who came to notoriety as a member of the girl group Spice Girls. She broke out of the anonymity by famously marrying Soccer superstar David Beckham a decade ago. While the couple has been the focus of intensive tabloid press interest in Britain, similar fame has eluded them here.

There are two good reasons why Americans don’t appear to care about the Beckhams:

First: Americans do not care about European soccer.

Second: The Spice Girls never became that popular in American music, even at the peak of their European fame in the 1990’s.

Nonetheless, it seems that the Beckhams, despite having accumulated fantastic personal wealth, were unhappy about being ignored here in the United States. So this past summer they moved to - where else - Hollywood!

David signed to play out his fading career with an American Soccer League. The couple then proceeded to mobilize a publicity juggernaut, using their millions to buy a tsunami of media attention upon their arrival. Pathetically, however, America yawned. No amount of public relations effort is really making a dent in their notoriety beyond a passing curiosity. Even last night’s Larry King interview was promoted with the tag line, “find out why Posh sleeps in the nude!” Huh?

I advise the Beckhams to abandon their futile American fame mission. I certainly might be wrong, but I seriously doubt that it’s going to happen for them here. As far as Mr. Beckham, is concerned, we already have a better version of your here. His name is Tom Brady.

And as for Posh… well… here again we already have hot women celebrities by the dozens who ooze style, beauty and talent. The Beckham publicity machine pushing for attention and adoration is too little and way too late. Beyond the brief attentions of TMZ and other paparazzi, Posh is just not that hot.

American culture consumers can smell a project that feels like a manipulation for fame, especially when it is disconnected, or only marginally related to significant accomplishments that truly deserve attention.

Don’t we have enough of our own hollow celebrities here without importing empty suits?