Why We Watch: WKRP in Cincinnati
Thursday, New York City, New York
The television show WKRP in Cincinnati was a classic show that only aired for four years (1978-82), but became a memorable television program. Like every classic television show it featured memorable characters. It featured a wonderful leading man in Travis (Gary Sandy), the voice of sanity as the station’s Program Director. The classic actor Gordon Jump played the wonderfully bumbling station manager John, “the big guy.” Howard Hesseman was the memorable Dr. Johnny Fever, a burnt out disk jockey with an intrepid history.
The program also featured Les Nessman, the inept news director while blond beauty Loni Anderson portrayed Jennifer, the station’s receptionist and lust object. And idiot Herb was the sales executive who rounded out the cast. In essence, the show depicted every stereotype available in life. The writing was excellent, and the characters sharply defined.
Like every great television comedy, the WKRP’s ensemble cast depicted a wide variety of stereotypes. And who among us can’t relate to having people in our lives that reflect this broad array of human personalities? When we watch any television show with such characters, although portrayed in broad, almost cartoonish strokes, it represents much of what we experience in our own lives with the people around us. It is a delight to watch the nut cases around us who stumble along in life. Every life is a soap opera and we enjoy looking at someone else’s complex life for laughs.
Yet WKRP in Cincinnati had everything going for it to last a much longer time. It only lasted four years and it’s curious that it did not become a long term success. One suspicion is that the writing eventually waned. But given the clearly defined characters on the show, it seems odd that the scripts would not have gotten better over time. It certainly had its moments. For instance, during this very season of Thanksgiving, there was a delightful episode where the station, in a misguided but well intentioned attempt to reach out to their listening audience, decided to higher a plane to drop hundreds of turkeys down on the city as a gesture of goodwill. Of course it didn’t occurr to the staff that, as the station manager noted, “I swear it had it never occurred to me that turkeys couldn’t fly!” The show’s writing in its heyday was outstanding and evoked belly laughs.
In light of its short life on the air, yet reflecting on its great thematic premise, WKRP in Cincinnati reminds us of the power of the writers in media. As we read about the television writers on strike seeking their fair share of revenue, shows like WKRP in Cincinnati, as well as other great classic programs that never lasted more than a few years, are evidence that the variable for success is not with the actors or the characters that portray the leads. It is in fact with the power of the written word that is given voice with the talented actors under the direction of the producers. But it all starts with the writers and they are often marginalized in the process of revenue sharing. The writing s the fundamental.
If the writing is weak, every other person involved in the endeavor essentially works in vain!
There seems to be an imbalance between the lofty remuneration of the actors who appear on the screen, the networks that air the shows and the writers who make the the great characters that become a hit program.
The whole thing seems out of balance to me.
TV Land and Entertainment Weekly compiled a list of the top 100 television icons. Johnny Carson, whose late night show was a staple for three decades was named Number 1. The names represent a cross section of sitcom comedy stars like Lucille Ball, Mary Tyler Moore, Bill Cosby and Jerry Seinfeld. It features talk show host Oprah Winfrey in the third spot while newsman Walter Cronkite comes in at 5th. The top ten also includes Dick Clark and Homer Simpson. 
Americans are watching an average of 4 hours of television each day (That’s 28 hours every week!)
Dr. Gunnar Ollsen is a senior research fellow at the Teletherapy Institute in Fowler Indiana. He was born in Holland and emigrated to the U.S. as a teenager. He became addicted to television, typically devoting over one hundred hours each week to watching. Sent by his parents to counseling, he then developed a reaction formation and became committed to spreading the idea that television is destroying American civilization. He now devotes his life to the science of teletherapy - the study of hidden meanings in television programs. He sent the following to me:
No theory of psychological healing is valid if it fails to address anger, perhaps the most fundamental of all human struggles. Anger is the cause of untold amounts of misery and failure. It has baffled the greatest minds in history. Every great thinker has wrestled with the problem of anger; millions of great and wise words have been expressed to help us in the battle against our inner rage. Freud himself admitted that trying to adequately define the concept of anger was a task that often enraged him (one famous incident involved throwing pool equipment out a window while vacationing at a spa while trying to collect his thoughts on the subject of anger).
What good does it do to sit through a program where someone guilty of anger walks away scot free? Nothing…absolutely nothing…except…to make you angry. And even when there is a two part series,if the first episode ends in a cliff hanger here an angry person seems to prevail, you must sit through the sequel to experience a gratifying resolution. And if the episodes are separated by a week, arrange to remain at home until the matters are resolved.
When he was running for President, George Bush Senior often had to defend himself from the accusation that he was a wimp. Although he was a fighter pilot in World War II who served heroically, his elaborate diction and manner of expression gave off the impression of an Ivy League dandy. But his later public image belied his real character.
In general, Americans are doing a poor job of finding this balance. In fact numerous studies confirm that we are lead the developed world in stress related disorders. Between depression and anxiety it is fair to say that here in the United States we are struggling with a collective adjustment disorder. We have lifestyles characterized by a scramble for personal happiness but are mostly frantic and reactive to what may come.
Dr. Edith Munch is a psychiatrist from New York City who testified on behalf of Dr. Will when a patient sued for malpractice. He had charged Will with using secret hypnotic techniques to make him shoplift at Walmart. Dr. Munch’s testimony cleared Dr. Will and charged him fifty thousand dollars for her assistance. He has been paying her off in installments for fourteen years. She has authored four books on feng shui and the psychology of cabinetry. She has been a technical advisor to the Maury Povich Show and is a certified tool & dye maker. She often writes to Dr. Will about issues in psychiatry.
It seems that while Coach Dad was busy at work overseeing his young athletes, mentoring and keeping them all in line, his two “boys” (in their twenties and still living at home!), were partying with a variety of illegal drugs and guns. His home was full of heavy drugs weapons and his lazy slob sons doing “business” out of the mansion.
It calls into question Reid’s mental competence, or at least his focus. While he dutifully said all the right things about this being a painful but private family matter, it doesn’t wash away the stunning revelation about his lifestyle and character. Did the tragic situation come out as a result of the parents behaving like parents and putting their foot down about illegal activiies in their home?
Marco Gabbo lives in Seacaucus, New Jersey and works for his father’s scrap metal company: Gabbo’s Metallos. He came to Dr. Will for eleven years in shackles through court ordered anger management therapy. Since ending treatment he quit his father’s business and opened what he calls an Urban Discipline Ranch for boys with behavior problems. It is called the Triple R (“Ralphy’s Rehabilitation Ranch”) with facilities in the city of Elizabeth, New Jersey. He has written a pamphlet called “Beaten Down With Love: A Guide to Helping Screwed Up Teens.”
Any hit television show, like C.S.I., Grey’s Anatomy or Desperate Housewives, for instance, is successful because of the great scripts that allow the actors to shine in their gripping stories. A TV program or film becomes successful because of the combined talents of producers, writers, directors, actors, editors and all the other artists who sew it together. And most of us are aware that the actors, director and producers receive most of the public acclaim and, of course the most money.
Working as hard as we can and “getting nowhere” is an affront to our life expectations and sense of entitlement. We reasonably expect that if we work hard and follow the proscribed path, we will inevitably have our dreams fulfilled. When the formula fails it’s disappointing. We may feel outraged by the injustice. Such expectations are highlighted in the American way of life. Despite all evidence to the contrary about the capricious nature of human reality we continue to plow ahead refusing to accept that we may not get anywhere near where we dream of getting.


